All ads should be local. People want to know about the world around them and care about local businesses.
We want to replace all the irrelevant banner ads across the web with highly relevant, localized ads. No more dancing mortgage lenders or online dating site ads. Advertising, done right, makes people aware of the world around them in a way that they enjoy and that businesses benefit from.
Until now, only the biggest of advertisers could run effective display ad campaigns. Building ad creatives would cost thousands of dollars. Media planning would cost thousands more. Buying ad space would add tens of thousands more.
PaperG aims to make display advertising accessible, easy, and effective for any small or medium sized business. Everyone has the right to reach their local community and customers.