Targeting

PlaceLocal uses industry-leading targeting capabilities developed by PaperG's own Harvard–trained statisticians. Smartly balancing multiple targeting criteria ensures campaigns reach the most relevant audience possible.

PaperG has industry-leading expertise in ad serving and optimization at the local level. Unlike most ad platforms, PlaceLocal is designed from the ground up to handle high-volume, low-budget campaigns.

PlaceLocal uses a large number of targeting parameters to maximize performance for the advertiser, including:

  • 01
    Top Quality Inventory
    Serving only on top-quality and performing inventory sources
  • 02
    Contextual Relevance
    Matching ads to relevant websites
  • 03
    Geotargeting
    Targeting ads down to the individual zip code level
  • 04
    Frequency
    Limits how often an individual user may see a given ad
  • 05
    Day Parting
    Determining the effective time of day to serve a campaign
  • 06
    Retargeting
    Targeting ads to consumers who visited or searched a particular site
  • 07
    Behavioural
    Targeting ads to consumers of relevant demographics or interests
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