Publishers : PlaceLocal
“PlaceLocal is a really good door-opener...It gives you a much better chance to establish a good relationship with the customer.”
- Raul Lopez, General Manager, MiamiHerald.com
Summary
PlaceLocal is a smart technology that allows online publishers to automate local ad creation, sales, and management. Type in any local business and PlaceLocal automatically builds a stunning, customized online ad for the advertiser. Publishers are using PlaceLocal to streamline their advertising workflow and increase revenue from local advertisers.
Features
Creation: PlaceLocal automatically creates unique display ads for local advertisers. Type in any local business and PlaceLocal gets to work, searching the web for relevant information, reviews, and photos to use in the ad. Within seconds, your ad is designed, ready to be tweaked or ordered.
Ordering: Ads can be created and booked on your site with just a few clicks — in fact, PlaceLocal will even suggest the most relevant sections of your site to target the ad. Partners have access to a branded account to easily book and manage all ads.
Serving: PlaceLocal is a hosted solution — all ads are hosted by PaperG and can be served through standard ad servers or directly from your site. Technical integration involves only copying a couple of lines of code.
Billing and Reporting: Bill your clients directly or use PaperG's credit card billing system. Your PlaceLocal account provides real-time impression and click stats for any ad.
Why PlaceLocal?
- Effortless ad creation
- Just type in any local business to create an ad — how much simpler does it get?
- Anyone can build a customized, rich-media banner ad — no technical expertise or manual effort required
- No website is required to create an ad — in fact, PlaceLocal automatically builds a website for the advertiser if they don't have one already
- Design separate ads for different IAB ad sizes without any extra effort
- Totally custom ads
- PlaceLocal uses the information it finds — including logos, photos, reviews, awards, and other information — to design a completely customized display ad
- The technology can be configured to include information from the publisher's website
- All aspects of the ad can be edited by the user through a step-by-step builder
- Every ad automatically includes sharing features and a built-in map
- Unlock sales opportunities
- Let your sales reps instantly design spec ads for potential advertisers
- Cost-effectively service smaller budget advertisers
- Increase sales conversions and grow your digital revenue
Testimonial - Time Out Magazine
“Often local clients don't have creative assets at their disposal. PlaceLocal makes the ads much more accessible to local clients with smaller budgets. Instead of sending customers a rate card, I send them an ad that the program has built. It's easier to sell ads if customers have an example in front of them.”
- Shaina Park, Sales Representative, Time Out Magazine
Testimonial - MiamiHerald.com
“PlaceLocal is a really good door-opener. The fact that you can walk in with a live ad that has pulled in elements from the Web takes me back to the days of spec ads in print. It gives you a much better chance to establish a good relationship with the customer.”
- Raul Lopez, General Manager, MiamiHerald.com
Contact Us
Ready to increase your local online ad revenue with PlaceLocal? Contact us for more information or to get started.
