Publishers : Flyerboard

“Simple, intuitive, and effective — Flyerboard immediately took off with our sales team and our customers.”

- Dan Lovelace, Strategic Products Manager, Chron.com

Summary

Flyerboard is a virtual bulletin board that helps online publishers capture local advertising dollars. Flyerboard automatically converts any image into an interactive online ad with built-in community features. Through Flyerboard, partner publishers can empower their sales team to resell Flyerboard ads or enable local advertisers to self-serve. Join some of the leading publishers who are using Flyerboard to reach local businesses.

Flyerboard Example

Demo

Click on the logos below to see examples of Flyerboards live on partners' websites:

Boston.com Flyerboard Chron.com Flyerboard

Why Flyerboard?

  • Give your local advertisers a reason to spend online
    • Ads are displayed in a virtual corkboard on your site, a format familiar to anyone
    • Ads automatically include a built-in map and sharing features
    • Excellent performance — click-through rates are 2-3x banner ads
  • Eliminate ad design work
    • Create an interactive ad from any image (print ad, insert, flyer, etc.)
    • No fuss — any image format, dimensions, and file size will work
  • High revenue potential, low cost production
    • Easy to sell, produce, and book Flyerboard ads
    • Partners are making $100,000+/month using Flyerboard
    • Does not cannibalize other sales — generate new revenue by bringing local advertisers online
  • Ideal for
    • Local advertisers
    • Vertical channels and classified sections (hyperlocal, sports, entertainment, life, events, news, jobs, real estate, auto, and more)
    • Print, classifieds, and insert upsells

Features

Creation: Convert any existing image into an ad on your Flyerboard — no need to worry about messy file size, pixel, or format requirements. Every ad automatically includes email sharing, social media integration, and a built-in local map.

Ordering: Posting ads onto Flyerboard is as simple as it gets. Partners have access to a branded account to easily post and manage all Flyerboard ads.

Serving: Flyerboard is a hosted solution — all ads are hosted by PaperG and can be served through standard ad servers or directly from your site. Technical integration involves only copying a couple of lines of code.

Billing and Reporting: Bill your clients directly or use PaperG's credit card billing system. Get real-time impression and click stats for every Flyerboard ad — and easily send these reports to your advertisers.

Testimonial - Houston Chronicle

“Flyerboard is exactly the tool we needed to bring our local advertisers online. Simple, intuitive, and effective — Flyerboard immediately took off with our sales team and our customers. In just the first month we made close to six figures off Flyerboard — most of it new revenue! Demand has been so strong that we've now expanded the Flyerboard rollout to over 30 sections of our site. I haven't seen any other product take off this quickly, and we could not be more pleased. I would highly recommend Flyerboard to any media company serious about growing their online ad revenue.”

- Dan Lovelace, Strategic Products Manager, Chron.com

Testimonial - BullCityRising.com

“When I decided to start adding advertising to my blog last year, I decided to try three platforms — including Flyerboard, Google Ads, and a popular blog-focused platform. My blog is hyperlocal with a strong neighborhood/community feel and I figured that my advertisers, most of whom aren't tech-savvy, wouldn't be able to create a banner ad but would be able to repurpose existing 8.5"x11" print content they had as a PDF for the online versions.

Advertisers at BullCityRising.com have gravitated heavily towards Flyerboard and it's the platform of choice on the site. I recently surveyed my readers to help improve the site. Among the findings: 48% of readers paid attention to Flyerboard (almost five times the interest rate as for Google Ads, and significantly higher than my other platform's attention rate.) My clickthrough/engagement rates are also much higher with Flyerboard. But most of all, my advertisers — a not-tech-savvy bunch ranging from Realtors listing homes for sale to a B&B owner who drives web and event traffic to a local homeless shelter — have raved about their results and have become repeat users.”

- Kevin Davis, Publisher, BullCityRising.com

Contact Us

Ready to increase your local online ad revenue with Flyerboard? Contact us for more information or to get started.