What challenges do local publishers face?
Today's publisher faces mounting challenges in every dimension of their business.
While the Internet has heralded a new age for information, local publications have encountered declining readership and advertising revenues. They face increasing challenges online that threaten to marginalize the role of local publications in their own communities.
Current Problems
Today’s local publications are in an uncertain transition between an all-paper and all-digital medium. Currently, the challenges that publications face in resisting declines in circulation and advertiser confidence include the following:
Commoditization
Local publications now cope with the difficulty in differentiating themselves against other media.
Media Economics
At current growth rates, it would take more than a decade for the online revenue to match print revenue. There is not enough ad inventory.
Reader Behavior
When people go online for content, they typically do so in short bursts, paying little attention to ads which are incidental to the experience.
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