Gannett, New York Times Regional Group, New York Post, and Metromix Set to Deploy Local Advertising Platform
Dec 22, 2009 – PaperG Inc., an ad-tech start-up focused on local and hyperlocal media, today announced deals with four media companies to deploy Flyerboard, the company's premier online advertising platform. The new partners include the New Jersey Web properties of Gannett, starting on page one of APP.com (Asbury Park Press), the New York Times Regional Group, starting in California with PressDemocrat.com, the New York Post, and Metromix LLC, a joint venture backed by Gannett Co., Inc. and Tribune Company.
To date, scores of sites have successfully deployed Flyerboard including Hearst Newspapers, Newsday.com, Boston.com, mtvU, and the New Haven Independent among others. In its first month of use at Hearst's Chron.com, for example, Flyerboard generated nearly $100K in incremental advertising revenue for the Houston-based site.
To create Flyerboard, PaperG took the popular concept of the cork bulletin board and repurposed it for the Web to give small businesses an easy, inexpensive and social media-enabled vehicle to promote themselves in their local markets. For many, Flyerboard marked their first foray into online advertising.
The announcement comes at a time when PaperG is gearing up to introduce PlaceLocal, its second ad technology platform and the industry's first to fully automate the custom creation, sales and management of rich online advertising for local businesses. PlaceLocal is currently in private beta with a number of media properties.
PaperG (http://www.paperg.com/) was founded in 2007 when Yale University students teamed with Harvard University students to reinvent the relationship between local online publishers and local business. CEO Victor Wong, a former economics major at Yale, was joined by Chief Operating Officer Roger Lee, an applied mathematics major at Harvard and former publisher of the Harvard Crimson, Chief Technology Officer Victor Cheng, a computer science major at Yale, Chief Financial Officer Ka Mo Lau, a former economics major from Yale, and VP Sales Tyler Bosmeny, an applied mathematics major at Harvard.
PaperG's recently closed its second round of funding for $1.1MM. Its advisory board includes John Kannapell (former head of AOL Search, Local & Maps), Stephen Taylor (former publisher of Boston.com), Mark Potts (founder of GrowthSpur, WashingtonPost Digital), Scott Symonds (Executive Media Director at AKQA), among others.
PaperG Inc. operates from the Yale Entrepreneurial Institute in New Haven, CT.
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