AlwaysOn Names PaperG Inc. as an OnMedia Top 100 Winner
Ad-Tech Startup Recognized for Creating New Opportunities for Online Publishers and Advertisers
Jan 14, 2010 – PaperG Inc., an innovative ad-tech start-up, today announced that AlwaysOn has named it as one of the OnMedia Top 100 private companies in the marketing, branding, advertising, and public relations industries. Inclusion in the OnMedia 100 signifies leadership amongst its peers and game-changing approaches and technologies that are likely to disrupt existing markets and entrenched players.
PaperG's disruptive online advertising platforms – Flyerboard, and the soon-to-launch PlaceLocal – allow local and hyperlocal-focused publishers to reap additional small business ad revenue by automating the ad creation and sales process. "We're honored to have our technology recognized by AlwaysOn," said PaperG co-founder and CEO Victor Wong.
Flyerboard gives small businesses an easy, inexpensive and social media-enabled vehicle to promote themselves in their local markets. For many, Flyerboard marked their first foray into online advertising. PaperG's soon-to-launch second ad platform, PlaceLocal, is the industry's first to fully automate the custom creation, sales and management of rich online display advertising for local businesses. PlaceLocal is currently in private beta with a number of media properties.
The company was specially selected by the AlwaysOn editorial team and industry experts spanning the globe based on a set of five criteria: innovation, market potential, commercialization, stakeholder value, and media buzz. AlwaysOn's OnMedia event, now in its fourth year, is unique in its ability to attract many of the most innovative companies in the advertising and media space.
PaperG and the OnMedia Top 100 Companies will be honored at AlwaysOn's OnMedia NYC event on February 1st, 2010, at the Mandarin Oriental Hotel in New York City. This two-and-a-half-day executive event features CEO presentations and high-level debates on which forces are disrupting user behavior and creating new opportunities in the marketing, branding, advertising, and public relations industries.
"Our view is that we are still moving up a very steep Internet innovation curve, which means the media world will continue to be radicalized," said Tony Perkins, founder and CEO of AlwaysOn. "We congratulate the OnMedia 100 winners for their success in introducing the tools, services, and platforms that continue to disrupt the old ways of Madison Avenue for the benefit of marketers and content consumers alike."
The OnMedia 100 winners were selected from among hundreds of other technology companies nominated by investors, bankers, journalists and industry insiders. The AlwaysOn editorial team conducted a rigorous three-month selection process to finalize the 2009 list.
A full list of all the OnMedia Top 100 winners can be found on the AlwaysOn website.
About PaperG
PaperG Inc. (http://www.paperg.com/) was founded in 2007 when Yale University students teamed with Harvard University students to reinvent the relationship between local online publishers and local business. CEO Victor Wong, a former economics major at Yale, was joined by Chief Operating Officer Roger Lee, an applied mathematics major at Harvard and former publisher of the Harvard Crimson, Chief Technology Officer Victor Cheng, a computer science major at Yale, Chief Financial Officer Ka Mo Lau, a former economics major from Yale, and VP Sales Tyler Bosmeny, an applied mathematics major at Harvard.
PaperG's recently closed its second round of funding for $1.1MM. Its advisory board includes John Kannapell (former head of AOL Search, Local & Maps), Stephen Taylor (former publisher of Boston.com), Mark Potts (founder of GrowthSpur, WashingtonPost Digital), Scott Symonds (Executive Media Director at AKQA), among others.
PaperG Inc. operates from the Yale Entrepreneurial Institute in New Haven, CT.
About AlwaysOn
AlwaysOn is the leading business media brand networking the Global Silicon Valley. AlwaysOn helped ignite the social media revolution in early 2003 when it launched the AlwaysOn network (alwayson.goingon.com). In 2004, it became the first media brand to socially network its online readers and event attendees. AlwaysOn's preeminent executive event series includes the Summit at Stanford, OnMedia, OnHollywood, OnDC, OnDemand, Venture Summit Silicon Valley, Venture Summit East, GoingGreen, GoingGreen East, and GoingGreen Europe. The AlwaysOn network and live event series empower readers, event participants, sponsors, and advertisers to spearhead the global innovation economy
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