Happy Next Year! It’s that time of the year when tech evangelists all around the web write their predictions for what is to come in the next year. While most write of the latest APIs and upcoming knock your socks off features, I wanted to add my own “down in the trenches” view on what [...]
PaperG has experienced large growth this year and we’re expanding across the Northwest. With its innovative past, promising future, Seattle is the city of choice and we’re aiming to contribute to its technological growth. As the home to tech giants like Microsoft and Amazon Seattle is no stranger to the startup culture and we’re excited [...]
The Mobile Web: Ad Edition
Posted by Chris Shively to Creation, Design, Optimisation
Businesses have increased their mobile web presence at a staggering pace. Data continues to strengthen the drive to go mobile and research shows 95% of mobile web users are increasingly seeking information about local businesses*. Here’s the breakdown: *Source: http://www.gstatic.com/ads/research/en/2011_TheMobileMovement.pdf PaperG is in the position to leverage our ability to generate ads for local businesses. [...]
Designing Redesigns
Posted by Andrew Gu to Design, Methodology
Let’s talk about redesigns. As your product matures, you gather more and more user feedback, and you eventually have enough good information to redesign. The update addresses your users’ concerns and presents a more intuitive interface. But too often your changes will draw the ire of your most dedicated users, who learned and grew on [...]
You’re a fast-growing company with a product that’s cooler than sliced bread and bubble wrap combined. Your users told you that. However, they’re also complaining that your product is hard to use. Your users want to love it, but right now it’s irritating here and there despite being much faster and easier than the old [...]
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