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PaperG is building "an ad engine to put Mad Men out of business."
The company is dedicated to modernizing how ad creative and buying works.


PaperG is the leader in small and medium
budget display advertising.

PaperG man

Named one of Forbes' 100 Most Promising Companies in America, PaperG was founded by entrepreneurs to shift ad spend from paper to digital and bring new advertisers online in the process. We strive to make digital advertising effective for big and small advertisers who want to run micro-targeted campaigns. The platform was built by leading technologists, including engineers from Microsoft and Amazon. The entire PaperG team is dedicated to applying their talent to improving the digital advertising experience for consumers and businesses.


PaperG aims to make display advertising accessible, easy, and effective for any size ad campaign.

Even small companies can run display ads.

Until now, only the biggest of advertisers could run effective display ad campaigns. Building ad creatives would cost thousands of dollars. Media planning would cost thousands more. Buying ad space would add tens of thousands more. PaperG makes display work for everyone at a fraction of the cost.

PaperG brings Main Street and Madison Avenue together. That's why the New York Times called us "an ad engine to put Mad Men out of business."


Forbes Top 100 Most Promising Companies

Inc 5000 Fastest Growing Companies

OnMedia Top Advertising Services Provider


Victor Wong

Victor Wong – Chief Executive Officer

Victor Wong served as the Interactive Advertising Bureau Local Committee Co-Chairman in 2010. He coauthored the IAB Local Targeting Guide. Victor holds a BA in economics from Yale University and is a fellow of the Yale Entrepreneurial Institute.

Roger Lee

Roger Lee – President

Roger Lee previously co-founded SubProfile Network, a group of highly popular teen-oriented sites that included 3 of the top 10 most visited websites by teenagers, according to Nielsen/NetRatings. Roger has also served as publisher of The Harvard Crimson, Harvard's daily newspaper, and is now an advisor there. He holds a BA in Applied Mathematics from Harvard University.

Victor Cheng

Victor Cheng – Chief Technology Officer

Preferring the atmosphere of startups over large software companies, Victor Cheng has worked for two other technology startups including Kiko, a Y-Combinator company, and brings rich experience in programming and product development. He holds a BS in Computer Science from Yale University.

Brooke Frederick

Brooke Frederick – VP of Sales and Business Development

Brooke previously served as Director of Sales at Bizo, a leading B2B ad targeting platform, where she helped grow sales to over $20MM. She started in digital advertising at Conde Nast and has had sales roles at Say Media and Martini Media. Brooke graduated from Georgetown University.

Dan Chou

Dan Chou – VP of Engineering

Dan started his career at Microsoft where he rose to become a Software Design Engineer Lead. He then founded his own software company, Gumbosoft. Dan holds a MS in Computer Science from Stanford University and a BS in Computer Engineering from University of Washington.

Andrew Gu

Andrew Gu – VP of Product

Andrew switched to startups after work as both a developer and a program manager at Microsoft. Following time as an engineer in education technology, he eventually transitioned back into product design to join PaperG. He holds a BS in Computer Science from Yale University.