Advertising is the one of the hardest problems in the modern economy. Many of our favorite Internet sites and television shows depend on advertising revenue, from Facebook to Mad Men. Yet, in spite of the hundreds of billions spent annually worldwide and the tens of billions spent in the US digital advertising market alone, effective [...]
SAN FRANCISCO, CA – October 16, 2012 – PaperG, a San Francisco based local display advertising technology company, has released the results of its first “Ad Sales Executive” survey, evaluating the future of digital advertising sales from the view of sales executives at local newspapers, directories, broadcast stations and other media nationwide. The adoption of [...]
PaperG is gearing up for a trip to the Republican National Convention in Tampa this week. We’ve been invited to showcase our company at the Entrepreneurship Expo on Wednesday, which aims to demonstrate how entrepreneurs and small businesses are creating jobs, developing innovative ideas, and inventing the future. President Obama and Mitt Romney have both [...]
Infographic Breakdown: Purchase Funnel
Posted by Asees Singh to Industry
Most people in advertising imagine the mythical purchase funnel as a framework to show the different stages of buying consideration. At the top of the funnel, consumers don’t know what they want, but are open to gaining awareness and familiarity with businesses. In the middle, they plan to make a purchase and are looking for [...]
Advertising is all about delivering a business’s message to customers wherever they are spending their time — right now it’s online and mobile websites. In fact, in 2011, 36% of time spent consuming media was spent on the Internet via desktop and mobile devices. However, only 23% of ad spend has gone online while much [...]
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