Blog

Advertising is the one of the hardest problems in the modern economy. Many of our favorite Internet sites and television shows depend on advertising revenue, from Facebook to Mad Men. Yet, in spite of the hundreds of billions spent annually worldwide and the tens of billions spent in the US digital advertising market alone, effective [...]

2012 has been a year of sweeping changes for PaperG. The team has doubled in size to about 30. Our company has opened a new engineering office in Seattle as well as a new headquarters in San Francisco, and those have just been the easy parts. On the business side, we’ve seen ad sales on [...]

Online and mobile display advertising for local businesses is a major multi-billion dollar opportunity. PaperG has been working hard to make display work for these local advertisers, and from our thousands of ad campaigns, we’ve gotten some good data and insight on this opportunity. What we found is that display can be competitive with search [...]

In the US, over $200 billion is spent on advertising per year – about half by large brand advertisers, and the other half by small and medium sized businesses (SMBs). Each segment of advertisers share commonalities – they want to achieve broader awareness of their offerings and make sure advertising budgets aren’t wasted.  They also [...]