What is wrong with online advertising today?
Advertising has historically been a one-way transmission of information.
Advertising has conventionally been placed in static destinations, limiting the message only to visitors of the destination. Consequently, people who would be interested in the message may never hear it.
Relaying Information
People naturally like sharing great discoveries, whether they be exciting events or special promotions. People are the best way to relay information to other people.
Social Advertising
Online advertising has not matched the positive social experience so readily available in other online encounters. A user views an ad and can only dismiss it or click for more information. Imagine now that a user finds something interesting and becomes empowered to share that discovery with others -- this is the power of social advertising.
Providing a reason for users to talk about you is just part of word-of-mouth marketing online. The other part is providing users the right tools to share. Put together, social advertising maximizes the spread of your message.
Learn how to overcome these issues with our Local Advertiser Solutions.